Netflix Withdraws Investment in Meghan Markle’s Lifestyle Brand

Bassyonni

Published: March 8, 2026 1:04 AM ET

Netflix is withdrawing its investment in Meghan Markle’s lifestyle brand, As Ever. This decision comes after the streaming service produced her series, With Love, Meghan. The show’s viewership saw a significant decline during its second season, and reports suggest it may not return for a third.

Netflix’s Shift in Investment Strategy

Despite the end of its financial relationship with As Ever, Netflix has not officially commented on these changes. However, the company noted that one-off specials featuring Markle might still be possible.

Netflix’s Statement

A Netflix spokesperson stated, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.” The statement emphasized that Netflix never intended to be a long-term backer of the lifestyle company.

Meghan Markle’s Future with As Ever

Markle is set to continue developing As Ever independently. According to Netflix, this aligns with their original plan for the brand, allowing Markle to take the lead in its next chapter.

Current Status of Netflix Deal with Markle

In August, Netflix downgraded its contract with Markle and her husband, Prince Harry, to a first-look agreement. This change indicates a pivot in their collaboration, focusing on select projects instead of ongoing commitments.

Company Insights and Growth

As Ever expressed gratitude for Netflix’s partnership during its launch and initial year. A spokesperson for As Ever stated, “We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own.”

Meghan Markle continues to develop As Ever independently.
With Love, Meghan faced declining viewership.
Netflix maintains a first-look deal with Markle and Harry.
As Ever is poised for an exciting year ahead.

The shift in investment marks a significant transformation for both Markle and her brand, as they move towards independent growth in the lifestyle market. Fans can look forward to future developments from As Ever as it embarks on this new journey.