“Cheer Up Charlies Owners Reclaim Venue Access Following Lockout”
After a recent lockout, the owners of Cheer Up Charlies have regained access to their venue. Co-owners Maggie Lea and Tamara Hoover faced this situation due to a late rent payment. They explained that their automated payment through an ACH system was delayed, resulting in a brief loss of access to the nightclub.
Details of the Lockout
On March 11, 2026, Lea and Hoover were locked out of Cheer Up Charlies, located at 900 Red River. The situation arose just before the South by Southwest (SXSW) festival, a crucial time for revenue. The venue’s landlord, DT Land Group, claimed the nightclub was in default for not paying $15,529.58 in rent.
Communication with Landlords
According to Lea, they had sent the full rent but were mismanaged due to the payment lag. “I believe they are confused about a partial payment made last week and didn’t realize the full rent had cleared,” Lea stated in her communication with local media.
Financial Challenges
Cheer Up Charlies has faced financial struggles in recent years. In August 2025, the venue reported being $58,000 behind on rent. Following this, community support enabled the owners to resolve their financial issues temporarily.
Recent Developments
Shortly after the financial issue in August, the venue was acquired by Pride Holdings Group, a queer-owned Florida-based hospitality entity. However, that deal was rescinded after three weeks. Lea expressed that both parties believed it was best to part ways.
Community Commitment and Future Plans
In a recent discussion, Lea and Hoover shared their commitment to improving the venue’s operations. They emphasized their dedication to the community and transparency in artist payments. They are also adjusting their booking strategies to maximize engagement during SXSW.
- Upcoming events include unofficial showcases and day parties.
- The schedule features performances by bands like Almost Heaven and Stalefish.
- A benefit rave for Austin Pets Alive! is also planned.
As owners of Cheer Up Charlies, Lea and Hoover are striving to create a sustainable environment. They hope to continue serving the community while navigating the challenges of managing a popular nightclub during significant events like SXSW.
