Margot Robbie Revamps Kylie Minogue’s ‘Come Into My World’ for Chanel
Margot Robbie and Kylie Minogue have joined forces in a new Chanel 25 campaign, which reimagines Minogue’s iconic 2002 video for “Come Into My World.” Directed by Michel Gondry, who originally helmed the music video, this fresh interpretation showcases Robbie in multiple roles as she traverses a busy Parisian-inspired soundstage, each character flaunting a unique Chanel 25 handbag.
Chanel 25 Campaign Overview
The campaign features a series of Margot Robbie lookalikes, each carrying Chanel 25 bags in various colors and sizes. This creative concept mirrors the original video, where Minogue similarly multiplied throughout the scenes. In a delightful nod to the original, Minogue makes a special appearance, dressed in pink and framed in one of the soundstage’s windows.
Key Elements of the Campaign
- Director: Michel Gondry
- Original Music Video: Kylie Minogue’s “Come Into My World” (2002)
- Setting: LA soundstage designed as a Parisian sidewalk
- Cameo: Kylie Minogue in a pink outfit
- Focus: Chanel 25 handbags in various styles
The campaign plays with the theme of repetition, reminiscent of the original video’s essence. Robbie engages with props including a bicycle and a dog, while she waves to Minogue. Gondry’s direction highlights the clever visual tricks for which he is famous.
A Shared History
Margot Robbie and Kylie Minogue share more than just professional milestones; their roots in the Australian soap opera “Neighbours” have paved the way for their successful careers. Minogue rose to fame in the late 1980s, while Robbie followed suit two decades later. Remarkably, Robbie’s first concert experience was at Minogue’s Fever tour in Sydney.
In a significant recognition of their connection, Minogue has previously identified Robbie as her ideal choice for a biopic about her life. During her collaboration with Chanel, Robbie humorously remarked to Vogue about her lack of singing talent, saying, “I can’t sing, so I’m doing Kylie without having to sing and ruin it for everyone.”
Fashion Week Connection
Both stars recently attended Chanel’s Fall 2026 show at Paris Fashion Week, hinting at their collaborative project. Minogue expressed to a French content creator that the campaign felt like a seamless continuation of the original video, capturing its cyclic essence. This partnership emphasizes the enduring link between the two artists, bridging their past with the present.
Margot Robbie has been a brand ambassador for Chanel since 2018, making this campaign a significant milestone in her relationship with the iconic fashion house. The Chanel 25 campaign distinctly celebrates the creativity and artistic alignment between Robbie and Minogue.
