BTS Energizes MLB Opening Week with ‘ARIRANG’ Hype Video Series

Bassyonni

Published: March 24, 2026 9:50 PM ET

BTS Energizes MLB Opening Week with ‘ARIRANG’ Hype Video Series

BTS is stepping up to the plate as Major League Baseball (MLB) kicks off a new season. Starting March 24, the band’s fresh album, ARIRANG, will feature in MLB’s promotional materials, coinciding with the opening week festivities. This collaboration includes a series of three hype videos that blend the excitement of baseball with BTS’s vibrant sound.

BTS and MLB Collaboration

The first hype video showcases BTS’s energetic track “FYA,” paired with thrilling highlights from major players. Among the stars featured are:

Aaron Judge (Yankees)
Shohei Ohtani (Dodgers)
Juan Soto (Mets)

The second video is scheduled for release on March 29, coinciding with the opening game of the 2026 season between the New York Yankees and San Francisco Giants at Oracle Park in California. This game will be streamed live on Netflix.

Opening Day and Upcoming Events

Thursday marks baseball’s traditional opening day, with 13 games anticipated. Following the release of the second video, a third and final collaboration video between BTS and MLB will be unveiled the following week.

This partnership comes as BTS embarks on their ARIRANG promotional activities in the U.S. Their agenda includes a Spotify fan event and appearances on The Tonight Show Starring Jimmy Fallon on March 28 and 29.

MLB’s Musical Influences

Earlier this month, MLB celebrated the World Baseball Classic by launching its first official soundtrack. Music producer Tainy led this project, which includes contributions from: