New Line and Nocturna’s latest thriller, *They Will Kill You*, has debuted impressively with $1 million from early previews. This amount includes earnings from Thursday’s 3 p.m. showings and Monday’s mystery screenings. While this launch is solid, it slightly trails behind the $1.2 million made by *Ready or Not 2: Here I Come* last Thursday, which ultimately grossed $9 million over its opening weekend.
Details on *They Will Kill You*
*They Will Kill You* is a Z$20 million production featuring Zazie Beetz, co-financed by New Line and Skydance’s Nocturna. The film premiered as the closing night attraction at SXSW on March 17. It has garnered notable interest on social media, with a reach of 183 million across platforms like TikTok, Facebook, X, YouTube, and Instagram. This represents an 18% increase compared to first-installment norms for the horror genre.
Social Media Impact
Despite a strong start, its social media reach falls short of *Ready or Not 2*, which had 294 million connections before its release. The top social media influencers promoting *They Will Kill You* include:
- Tom Felton: 26.7 million followers
- Patricia Arquette: 1.1 million followers
- Zazie Beetz: 827,000 followers
- Heather Graham: 748,000 followers
On Rotten Tomatoes, the film has received a critical rating of 72% fresh, slightly lower than the 75% for *Ready or Not 2*. An audience score has yet to be released.
*Project Hail Mary* Performance
Meanwhile, Amazon MGM Studio’s *Project Hail Mary* has completed its first week, earning $109.7 million across 4,007 theaters. This includes a Thursday collection of $6.1 million, showing a 10% decline from the previous Wednesday. As the film heads into its second weekend, hopes are high for it to match the performance of *Dune: Part Two*, which fell 44% in its second weekend but still earned about $45 million.
Current Box Office Rankings
Recent box office results are influenced by ongoing spring break, with 16% of K-12 schools and 12% of colleges still on break, helping to drive ticket sales. Below are the current top movies at the box office:
| Rank | Movie Title | Theaters | Weekend Gross | Total Gross | Weeks |
|---|---|---|---|---|---|
| 1 | *They Will Kill You* | N/A | $1 million | N/A | 1 |
| 2 | *Hoppers* | 3,675 | $23.9 million | $126.3 million | 3 |
| 3 | *Dhurandhar The Revenge* | 987 | $14.1 million | $18 million | 1 |
| 4 | *Ready or Not 2: Here I Come* | 3,010 | $12.2 million | N/A | 1 |
| 5 | *Reminders of Him* | 3,441 | $11.2 million | $36.3 million | 2 |
More updates on these films and their box office performances will follow.
