Johnny Depp Unveils New Rum Brand in Rare L.A. Appearance

Bassyonni

Published: April 4, 2026 12:11 AM ET

Actor Johnny Depp made a rare appearance in Los Angeles on Tuesday night at the Wilshire Ebell Theater. He attended a launch party for his new rum brand, Three Hearts Rum, alongside numerous rock stars and celebrity guests.

Star-Studded Launch of Three Hearts Rum

The event attracted notable figures from the music industry, including Steven Tyler of Aerosmith, Beck, and Jamie Hince of The Kills. Other attendees included actors, musicians, and creative personalities such as Jerry Bruckheimer, Bill Burr, and Rauw Alejandro.

Musical Performance and Guest Interactions

Instead of a performance from a friend, the night featured Matteo Bocelli, son of renowned singer Andrea Bocelli. Depp took the opportunity to engage with fans and enjoy the vibrant atmosphere alongside his business partner, Bobby DeLeon.

Inspiration Behind Three Hearts Rum

The concept for Three Hearts Rum took shape over the years, with Depp and DeLeon aiming to create a product that celebrates their friendship and pays homage to Caribbean rum heritage. The idea gained momentum following the devastation wrought by hurricanes in the region, prompting them to support local communities.

Brand Origin: Three Hearts Rum is inspired by the Caribbean islands.
Personal Symbolism: The bottle design reflects Depp’s tattoos and personal philosophy.
Motto: “No Fear. No Malice. No Envy.” is embossed on the bottle’s base.

Cultural and Personal Significance

Depp personally designed the rum bottle, incorporating symbols that reflect significant aspects of his life. Among these are tributes to his ex-wife Vanessa Paradis and their children, Lily-Rose and Jack Depp. The bottle features:

A skull symbolizing a reminder to live life fully.
A lightning bolt representing enduring friendship.
The number three, symbolizing new beginnings.
Three hearts, signifying the loves of his life.

Depp commented on the cultural significance of rum, stating it embodies the history of the islands. He and DeLeon sought to honor this tradition while fostering connections through their work.

The launch event showcased a merging of music, art, and tradition, marking a significant moment in Depp’s long career. As he continues to navigate his journey, Three Hearts Rum represents a new chapter filled with purpose and community engagement.