Paris Hilton shares Yellowstone first-time ski day with her kids as Easter-themed glam campaign rolls out
paris hilton put family front and center in a new social post that shows her two children taking their first ski runs at Yellowstone National Park. The video, shared on Instagram on Friday, April 3 (ET), features Phoenix, 3, and London, 2, bundled up for a day on the slopes with their parents. The moment lands just as she also leans into holiday visuals in separate garden photos promoting her Iconic fragrance at Ulta Beauty.
Yellowstone ski debut: gondola ride, matching snowsuits, and first turns
The Yellowstone video follows the family of four as they ride a gondola lift up to the slopes, with Hilton’s husband, Carter Reum, behind the camera and occasionally narrating. In the clip, Reum can be heard telling the kids, “This is so cool, guys! Your first day of skiing, your first time on the gondola. ” Phoenix responds, “It’s my first time on the gondola, ” while Hilton asks London if she is excited, prompting London to answer, “Yeah!”
Hilton’s post labels the group “the #CutesieCrew, ” and the video includes on-screen text reading, “The #CutesieCrew Skiing for the first time!” London appears in a pink snowsuit with bow designs, Phoenix wears an all-red snowsuit, and Hilton is dressed in an aqua blue jacket with black snow pants and a black hat. As the lift nears the top, London points something out and says, “Yeah, that’s our house!”
Later, the video cuts to Phoenix skiing down a small slope with help from Hilton and another person while Reum cheers him on, saying, “Phoenix is skiing!” and “Nice work Phoenix! Woohoo!” He adds, “Oh my gosh you’re such a good skier, ” as Hilton tells Phoenix, “Yay, we did it!”
Paris Hilton and Carter Reum: playful commentary and an Easter Bunny mention
Hilton’s commentary in the video stays light and personal, including a fashion note as she compliments London’s look: “London I love this outfit…coquette, ” she says, gesturing to her daughter’s outerwear.
Hilton also brings in an Easter-themed aside within the Yellowstone clip, telling the toddlers, “Also, the Easter Bunny called me this morning, and he’s here with his family. ” She continues that “they said they’re gonna go skiing today with his son and his daughter, ” framing the day as part family milestone, part seasonal fun.
In the Instagram caption posted Friday, April 3 (ET), Hilton wrote that the “#CutesieCrew” was skiing at Yellowstone for the first time and added, “I’m so proud of my babies, ” paired with “#SlivingMom. ”
Holiday fantasy photos push Iconic fragrance at Ulta Beauty
Separately, Hilton posted new garden photos promoting Iconic at Ulta Beauty, styling the moment around Easter bunny imagery. The caption reads, “Some bunny told me #Iconic is the hottest thing to find in your Easter basket this year, ” linking the holiday setup to a perfume push.
In the photos, Hilton wears a pale pink floral dress with a fitted bodice and full skirt, plus lace bunny ears, fingerless gloves, and a gingham neck bow. The scene is set with oversized eggs, inflatable bunnies, and a manicured lawn. Paris Hilton Fragrances describes Iconic as Hilton’s 30th scent, while Ulta describes the fragrance notes as opening with pear blossom, raspberry, and peach nectar, then moving into peony, lily of the valley, magnolia, sandalwood, amber, and musk.
Quick context and what’s next
The Yellowstone post centers on a first-time experience for Hilton’s children, captured with narration from Reum and direct on-camera questions from Hilton. The separate Easter-themed photo set positions Iconic within a seasonal shopping moment tied to Ulta Beauty.
Next, watch for whether paris hilton shares additional clips from the Yellowstone outing beyond the gondola ride and Phoenix’s run, and whether the Iconic campaign continues with more holiday-styled posts as Easter approaches.
