Subway launched its first-ever subway value menu nationwide on April 28, 2026, giving customers 15 entrees under $5 at participating U.S. restaurants. The rollout started across more than 18,000 locations, with higher prices in California, Washington, Alaska and Hawaii.
Dave Skena, Subway's chief marketing officer for North America, said the Fresh Value Menu proves customers do not have to choose between eating well and saving money. He also said, "Your wallet and stomach deserve freshly-baked bread, real protein and the perfect combination of sauces and hand-chopped veggies – all for under $5*."
Subway Fresh Value Menu
The new menu includes four Deli Faves: the BLT, Cold Cut Combo, Spicy Pepperoni and Ham & Salami. Each is a fully customizable six-inch sandwich priced at $3.99. Subway also added Protein Pockets at $3.99 and a Sub of the Day that changes daily and costs $4.99.
Subway said most items on the Fresh Value Menu have more than 20 grams of protein. The company said customers can browse the offers on the Subway App or Subway.com.
More than 18,000 restaurants
The nationwide launch puts the chain's pricing in front of a broad customer base immediately, not just a small test market. Subway said the menu is available at more than 18,000 restaurants across the country, making the offer accessible at most of its U.S. footprint.
The first-ever value menu also gives the chain a clear comparison point for diners deciding between the $3.99 Deli Faves and the $4.99 Sub of the Day. For customers in California, Washington, Alaska and Hawaii, the posted prices are higher, so the value menu will not look identical everywhere.
Dave Skena
Skena tied the launch to affordability and menu variety, pairing the pricing with Subway's standard sandwich format and customizable ingredients. That leaves customers with a straightforward choice: the lower-priced six-inch options, the daily special, or a different order through the app and website.
