Kathy Hilton Says Lancôme Mascara Lasts a Long Time at $26
kathy hilton says she swears by Lancôme’s Hypnôse Drama Waterproof Mascara, and the selling point is simple: it adds volume, does not flake, and “lasts a long time.” The Real Housewives of Beverly Hills star also pointed shoppers to a 20% discount that brought the mascara to $26 from $32 during Amazon’s Summer Beauty Event.
Hilton’s brush preference
“Adds volume, it doesn’t flake and I love the brush,” Hilton said when asked about the mascara. She added, “I’m always trying the newest ones, and this is the latest and greatest. I have to say, it lasts a long time.” That kind of line is exactly what turns a routine beauty mention into a commercial nudge: one named product, one clear use case, and a price cut buyers can act on right away.
The mascara’s pitch matches her comments closely. Lancôme says Hypnôse Drama Waterproof Mascara delivers up to 17X more volume with clump-free, long-lasting wear, and its S-shaped brush is designed to coat and define upper and lower lashes from root to tip. The formula is infused with 2% Bonding Complex, which gives the product a more technical sales story than a typical celebrity favorite.
Amazon’s $26 price
At $26, the mascara sat below its regular $32 price during Amazon’s Summer Beauty Event, giving shoppers a direct reason to compare it with other prestige mascaras in the same event. Amazon shoppers also praised the product for lasting through the day without smudging or flaking, which lines up with Hilton’s own read on the formula.
The friction point is familiar to anyone buying makeup online: celebrity approval can move attention, but repeat use depends on whether the product performs after the first wear. Here, Hilton’s own emphasis on brush, volume, and non-flaking wear keeps the recommendation grounded in use, not just name recognition.
For shoppers, the move is straightforward: the product Hilton singled out is Lancôme’s Hypnôse Drama Waterproof Mascara, and the promotion put it at $26 instead of $32. If the selling point is all-day wear, this is the rare celebrity beauty tip with both a specific claim and a discount attached.
