Tom Holland Hosts Bero Tournament With Zendaya in Sherman Oaks — Tom Holland Celebrity Padel Tournament
Zendaya showed up this week for the tom holland celebrity padel tournament in Sherman Oaks, California, where Tom Holland hosted a Bero event around the brand’s padel push. The day also put his home life in public view, when he adjusted her blue-and-white sundress as it appeared to come undone in the back.
Tom Daley was there too, sitting out the match before handing Holland a crocheted Bero can holder. Holland later said, “So we have been crocheting at home,” turning the tournament into a small, brand-linked glimpse of the couple’s routine.
Holland’s Bero pitch in Sherman Oaks
Tom Holland told that he wanted to tie padel to Bero because he is “really, really into this idea of community,” and called padel “such a social sport.” He added, “You’re very close to your opponents, and you can have a good chat and get to know people on the court.” For Bero, that makes the tournament more than a photo opportunity; it places the non-alcoholic beverage brand inside a live, social setting instead of a standard product launch.
He also said, “And for me, if we can bring people together and have a good day and celebrate Bero at the same time, it’s kind of a perfect recipe.” That gives the event a clearer business purpose than a celebrity appearance alone: the sport, the brand, and the guest list are all doing the same job at once.
Zendaya’s dress, Daley’s can holder
People captured the moment Holland adjusted Zendaya’s printed sundress, which had a low neckline and open back. She had stepped out in Sherman Oaks to support him, and the interaction became the most visible off-court detail of the day.
Tom Daley’s role added another layer to the event. He presented Holland with the crocheted can holder and said, “I’ve been crocheting, Tom, while you were playing. I was making it while you were playing padel; it’s a Bero bag.” That exchange tied the tournament back to the brand without needing a scripted product reveal.
Two Bero events this week
Zendaya also attended a second Bero event wearing a semi-sheer metallic dress with silver and gold chevron detailing. With two Bero events in one week, Holland has already turned the brand’s public face into something more personal than a simple athlete-adjacent promotion.
The sharper read is that Bero is using access, not scale. Holland’s own comments on crocheting with Zendaya, plus Daley’s handmade gift, make this week’s events feel built around lifestyle cues that fit the brand’s non-alcoholic positioning, not around a one-off celebrity stunt.
