Jena Sims Shares Bikini Parade Ahead of Third SI Swimsuit Run
Jena Sims shared behind-the-scenes bikini parade content on Monday afternoon as she returned for her third consecutive appearance in the 2026 issue of Sports Illustrated Swimsuit. The post landed during launch week, when the brand is rolling out galleries and live events around the new issue.
Jena Sims and the 2026 issue
Sims, described as a golf WAG and former SI Swimsuit Rookie of the Year, is back in the magazine after already appearing in three straight issues. That kind of repeat presence is the real story here: launch week is not just a reveal, it is a retention test, and she remains part of the roster the brand is pushing out to readers.
Sports Illustrated Swimsuit said last week that each model gallery would drop on Tuesday, May 12, alongside the official launch. For Sims, the fitting content functions as a preview inside that rollout, keeping her visible before the full gallery release lands.
May 15 and 16 in New York City
The other piece of the schedule is the SI Swimsuit Social Club events set for May 15 and 16 in New York City, with live shows and meet-and-greets with the models. Sims is on the list of models set to appear for those meet-and-greets later this week, which gives her launch-week role a live component as well as a social-media one.
That matters because the brand is using launch week to turn one issue into a multi-day promotion: galleries on May 12, events on May 15 and 16, and a model like Sims carrying attention from a fitting-room post into the public-facing calendar. She also has a recent track record with the brand, having attended the Sports Illustrated Swimsuit Kick Off Dinner at W South Beach in Miami Beach, Florida, on May 30, 2025, before appearing with Katie Austin and Nicole Williams English at the Sports Illustrated Sportsperson of the Year ceremony at XS nightclub at Encore Las Vegas on Jan. 6, 2026.
For Sims, the practical takeaway is simple: she is not just part of the 2026 issue, she is one of the faces the launch is built around, and the next visible stop is New York City’s Social Club run later this week.
