Tom Brady Debuts on Gucci Runway in Times Square
Tom Brady made his gucci catwalk debut on Saturday, May 16, stepping onto the runway at the Gucci Cruise 2027 collection show in Times Square, New York City. He wore a head-to-toe all-black leather look, a sharp pivot for a retired NFL star whose fashion ties already run through his BRADY activewear line.
Times Square Runway
The show put Brady in a live fashion setting rather than a branded campaign image, and that is the real shift here. He did not just sit in the front row; he walked, turning a celebrity appearance into part of the collection’s presentation.
Paris Hilton and Emily Ratajkowski also walked the event, while Cindy Crawford closed the show. That lineup gave Gucci a mix of runway names and cross-category celebrity attention, with the Times Square setting adding public spectacle to a collection that was already built for visibility.
Mariah Carey And Kim Kardashian
Mariah Carey, Shawn Mendes, Kim Kardashian and Lindsay Lohan attended the show, with Lohan arriving alongside her husband, Bader Shammas. Alix Earle was there too, adding another name to a guest list that stretched well beyond fashion’s usual core audience.
Brady’s fashion presence is not new in the business sense. He co-founded the BRADY brand, now partnered with NOBULL, and the line includes hoodies, pants, outerwear and accessories. In October 2022, Gisele Bündchen said, "He loves clothes way more than I do," and added, "He has great taste and understands and really cares about what people want, what can help them feel good. That's what fashion is about," a reminder that his style profile has been part of his public image for years.
October 2022 To May 16
The complication is timing: Brady’s runway turn comes after his October 2022 split from Bündchen, following 13 years of marriage, and after earlier romance rumors with Earle this year. For Gucci, the move kept the focus on celebrity reach and made the show feel engineered for attention as much as for clothes.
What readers should take from this is simple: Brady is no longer just appearing around fashion; he is participating in it as a face of the event. That makes his May 16 runway debut less a novelty than a signal that Gucci is willing to use a retired sports figure as part of a high-visibility luxury presentation in New York City.
