Bad Bunny and Zara Launch 150-Piece Benito Antonio Collection
Bad Bunny and Zara have launched benito antonio, a 150-piece collection built around the artist’s current style and Puerto Rican identity. The line goes on sale May 21 at 12 a.m. local time in select Zara stores worldwide and on the company’s website.
Janthony Oliveras Shapes Benito Antonio
The collection includes graphic T-shirts, vibrant pants, oversized essentials, caps and pieces with unusual textures, giving the project a wider retail footprint than a typical celebrity capsule. Janthony Oliveras, Bad Bunny’s longtime creative director, worked on the line, while the visual identity was developed closely by Bad Bunny with M/M Paris.
“Mi rol fue llevar el estilo actual de Benito a una colección, no el del año pasado, no el del año que viene” — Janthony Oliveras. He also said, “Estando tan cerca de él, podía ser certero: cada pieza nueva que creábamos lo podía imaginar usándola. Desde la segunda visita A Coruña, con los primeros samples en mano, supe que habíamos logrado capturar su esencia. Hay algo muy especial en esta colaboración, es la unión de dos mundos hispanohablantes, y Zara nos da la oportunidad de llevar eso a todos lados, accesible para todos.”
Puerto Rico in the Visual Identity
The campaign was photographed in Puerto Rico by STILLZ, and the collection pulls from everyday imagery there, including utility poles, street infrastructure and handmade textures. That puts local references at the center of a global fashion rollout, rather than treating them as decoration on the side.
Bad Bunny previewed the collaboration in February at the Super Bowl LX halftime show in California, wearing a custom all-white outfit. He later appeared in a custom black tuxedo at the MET Gala 2026 in New York, extending the rollout before the product ever reached stores.
May 21 At 12 a.m.
The release begins at 12 a.m. local time on May 21, a timing that puts the collection immediately into Zara’s worldwide retail and e-commerce channels. For shoppers, the practical move is simple: if they want a piece from the 150-item run, they need to watch both select stores and the website as the drop opens.
“Quiero que la gente se sienta parte de un sueño. Que entiendan que ser simple no es ser aburrido. Ver este trabajo llegar al mundo significa todo para mí, lo siento como si fuera mi bebé” — Janthony Oliveras. The line has the scale, the names and the global distribution to sell as fashion product first, not just celebrity merch.
