Isabel Marant Havaianas Launch Two-Silhouette Flip-Flop Collaboration

isabel marant havaianas has launched a two-silhouette flip-flop collaboration priced at $120 and $190, turning a beach staple into a higher-priced fashion drop with a Parisian edge. The line is built to move from beach to city, with each silhouette offered in two colorways.

Maria Fernanda Albuquerque on Havaianas

Maria Fernanda Albuquerque, Havaianas’ global vice president of marketing, said the collaboration “reflects a movement” the company has been consistently building over time. She added that Havaianas can naturally exist within very different contexts without ever losing its Brazilian essence, which is the core commercial bet behind this release.

Two silhouettes, two price points

The collection splits into a reimagined classic Havaianas flip-flop and the Havaianas Puffed. The classic version carries Isabel Marant’s signature prints and textured finishes and sells for $120, while the Puffed leans into bold volume and a modern edge at $190. That gap gives the line two entry points for buyers, one closer to the brand’s core sandal and one aimed at a more fashion-forward customer.

Brazilian comfort meets Parisian style

Isabel Marant said the partnership represents the Brazilian quintessence of joy, freedom and summer ‘nonchalance.’ That framing puts the collaboration in a narrower lane than a broad logo exercise: it leans on Havaianas’ comfort and Marant’s Parisian boho identity, but the product language stays practical, with both silhouettes designed to work beyond the sand.

The real test is whether shoppers treat these as seasonal sandals or as fashion items that can justify $190 for the Puffed. Havaianas is betting that the brand’s Brazilian base will carry into city wear, and the launch turns that theory into a retail proposition rather than a branding line.