Susanna Reid Wore £79 Sosandar Dress in Heatwave
Susanna Reid wore the Sosandar Pink Popper Front Denim Dress last Friday, just as the heatwave began. The £79 piece was sold at Next in coral, with pink, blue and beige also listed.
Susanna Reid and Next
The presenter's choice was positioned as office-ready for hot weather, which is where the dress finds its audience: people who want something smart enough for work but lighter than the usual denim option. Shoppers picked up on that balance in reviews, describing it as cool and comfortable.
One buyer said: "I’d be tempted to get one in pink as well it’s nice and cool nice material with a bit of stretching it,so comfortable when you sit down." Another went further, calling it elegant and saying it could be worn smart with heals or casual with trainers. For a mid-priced dress, that kind of response does the selling for Sosandar better than any campaign copy.
Cooling fit, not just denim
The heatwave angle matters because the dress was not being sold as seasonal fluff; it was being presented as suitable for the office or dressier occasions while shoppers also described it as cooling and thin. That is the practical draw here: a denim dress that does not read heavy, which is why the coral version stood out on Reid.
There is one friction point in the praise. A shopper noted: "This dress is good quality, but the colour isn't quite as it appears online. The online photo shows a more yellow shade that doesn't match the actual dress." That complaint does not wipe out the appeal, but it is the kind of detail a buyer needs before ordering online.
What shoppers get for £79
At £79, the Sosandar Pink Popper Front Denim Dress sits in the part of the market where fit, comfort and colour accuracy do the work. The reviews suggest the winning case is the stretch, the slim shape and the ability to move from desk to dinner without changing, while the colour mismatch is the trade-off shoppers should weigh before they click buy.
For anyone looking at the dress now, the immediate takeaway is simple: the coral version worn by Reid is still the reference point, but the same style is also listed in pink, blue and beige. If the online image matters more than the fabric feel, the buyer should read the colour note carefully before choosing a shade.
