Maisie Adam Returns to The Chase With £23,000 Soccer Aid Win

maisie adam returned to The Chase this week for a Soccer Aid special and walked away with £23,000 for charity. ITV also resurfaced her 2014 appearance, turning a pre-fame clip into part of the build-up to her fourth Soccer Aid appearance.

2014 clip, 2026 return

In 2014, Adam appeared on the quiz show when Bradley Walsh was hosting and had long brown hair. In the clip ITV shared this week, she now looks very different with a cropped blonde style, and followers responded with lines including “Omg, didn't even recognise her!”, “Oh my gosh, that was her?!”, and “I had to look twice!”

The contrast gave the appearance a second life online, but the real value sits in the money raised. A £23,000 win is the kind of charity total that keeps a TV special from being just nostalgia content; it becomes a measurable fundraising result tied to a familiar format.

Soccer Aid's £121m scale

Adam said she loves “everything about Soccer Aid; the camaraderie between us all when we’re playing and the mad little scenarios you'll find yourself in.” She added: “It's utterly bonkers, but a real joy to be part of.”

“More than anything, we all love the important cause that we're there for, to raise funds for UNICEF,” she said. “That's always at the forefront of our minds when we’re there – in training, we're seeing these films, and we’re talking about the various things that UNICEF are ensuring people have safely.” Soccer Aid has raised more than £121m since it began, which puts Adam’s return inside a much larger machine than a single TV appearance.

Robbie Williams at half-time

Robbie Williams will perform at half-time for Soccer Aid’s 20th anniversary, while the 2026 charity match will include Tom Hiddleston, Lee Mack, Paddy McGuinness and Usain Bolt. For Adam, this is the useful part of the story: a viral old clip, a live charity win, and a fourth Soccer Aid outing all point to the same thing — the show uses memory as fuel, but the money is the metric that matters.