Ariana Madix Readies Season 8 on Peacock With What Channel Is Love Island On
what channel is love island on? Love Island USA airs on Peacock, and the platform is preparing to premiere Season 8 with Ariana Madix back as host. The franchise has become a stronger streaming asset after early U.S. growing pains, turning last season’s momentum into the launch point for the next run.
Ariana Madix and Peacock
Season 7 became Peacock’s most-watched original unscripted series in 2025, a change from the show’s early U.S. run, when it struggled to resonate with American audiences at the same level as the U.K. version. Madix said watching the audience response was “Watching the videos of people jumping out of their chairs, screaming [and] cheering was so cool” and “It was so validating because that’s also how I felt when I saw it. So it felt as though we were connecting from the other side of the world in our excitement for all of the things going on.”
Season 6 and Season 7
Season 6 spent nine weeks in Nielsen’s top 10 original streaming series chart in 2024 and generated 6.58 billion minutes of watch time over its run. Season 7 followed in 2025 with 11 weeks in Nielsen’s top 10 and 11.4 billion viewing minutes, a run that gave Peacock a bigger scripted-free hit than the show had ever delivered before on the service.
Bernie Schaeffer tied that growth to the way the series was built for its U.S. audience, saying, “The team really focused on making a show for the U.S. and for that audience, and focused on what made sense for the Islanders and keeping it fresh, keeping it new and all those little things that spark results in the success.” He added, “And it’s being really thoughtful about what creative we are going to bring to every single season that comes along.”
Bombshells in Season 8
Season 8 adds new bombshell Islanders, which keeps the format’s pressure point intact: the cast has to hold viewers after a year in which Peacock now has hard numbers to defend. Madix also said of the show’s rise, “There’s so many factors that have gone into the success of the show and the show really taking off when I became host. I’d love to think that I’m part of the fabric of that.”
For Peacock, the practical test is straightforward. Season 8 has to extend the 2025 performance rather than merely inherit it, because the recent gains were built on weeks in the chart and billions of minutes, not on hype alone.
