Anunoby’s Skechers Go Viral Twice During Knicks Finals Run
OG Anunoby’s anunoby postseason run has turned into a sneaker story as much as a basketball one. The Knicks forward’s cream-colored Skechers Nexus pairs went viral twice during the playoffs while he helped carry New York to its first NBA Finals appearance in nearly three decades.
Anunoby and the Nexus
The attention has followed the 28-year-old since he arrived in New York in a 2023 trade. He signed with Skechers last year, and his player-exclusive version of the Nexus model has kept showing up in the spotlight during the Knicks’ long postseason march.
Anunoby averaged 19.5 points, 6.6 rebounds and 1.8 assists in the 2026 playoffs. Those numbers sit behind the Finals run and the shoe buzz, giving the partnership a visible stage at the exact moment the Knicks have re-entered the league’s biggest spotlight.
Courtside eyes on Madison Square Garden
Celebrity attention has been part of the lift. Anne Hathaway said on The Tonight Show in April that she had a courtside encounter with Anunoby during a November 2024 game against the Chicago Bulls, and Martha Stewart called him someone who carries himself with “OG has such a calm confidence about him.” Stewart has been a regular at Madison Square Garden this postseason and is also a Skechers ambassador.
Stewart later shared a game photo of Anunoby’s shoes on Instagram and received an autographed pair from him. Suni Lee also sparked online buzz after a courtside photo with Anunoby, adding another name to a growing list of people watching him beyond the box score.
Why the spotlight stuck
Anunoby’s own words fit the way the story has unfolded. He said, “Signing with Skechers was an easy decision for me,” and added, “How personal the relationship feels has been very refreshing.” Stewart summed up the appeal another way: “What I find most appealing is that he lets his work speak for itself.”
That combination has made the Knicks forward one of the more visible figures in this Finals run. Born in London, raised in Missouri and a University of Indiana alum, he has moved from trade acquisition to one of the faces of a New York postseason that has brought both basketball relevance and unusual sneaker attention back to Madison Square Garden.
The result is a rare crossover: a player helping drive a Finals appearance and a shoe partnership getting real traction at the same time. For Anunoby, the numbers on the floor and the reaction in the stands have moved together all postseason.
