Barron Trump backs SOLLOS launch, 12-pack retails for $39
barron trump is one of the directors of SOLLOS Yerba Mate, the Palm Beach-based company that launched canned pineapple-and-coconut drinks in April. A 12-pack of the drinks retails for $39, or $3.25 per 12-ounce can, putting the brand into the beverage aisle with a premium-priced entry.
SOLLOS Yerba Mate launch
The company’s move gives the brand a first product line and a public face in Trump, who is 20 and a college sophomore. SOLLOS says its trademarked slogan is “Created in a Cabana,” and its marketing describes the drink as “born in the sunshine state” of Florida.
According to a LinkedIn post from the company, the name SOLLOS combines the Spanish word for sun, “Sol,” and its reverse, “los,” to represent a sunset. That branding places the launch inside a Florida lifestyle pitch rather than a generic soft-drink debut.
Yerba mate and canned drinks
Yerba mate is native to South America and emerged more than a thousand years ago with the Guaraní of Paraguay. It remains a staple across Argentina, Brazil, Chile, Paraguay and Uruguay, traditionally brewed in a gourd and sipped through a perforated straw called a bombilla.
SOLLOS is entering a category that already exists in the United States and abroad. ORGANICS Viva Mate by Red Bull, Yerba Madre and PepsiCo’s Yachak all sell similar canned mate drinks, and Club-Mate has been around since the 1990s.
Trump’s business role
Barron Trump’s role matters because he is not simply attached to a brand name; he is listed as one of the company’s directors. The company’s April launch also puts him alongside other beverage figures in the mate market, including Mackelmore, who has been the creative director and an investor of CLEAN Cause since 2022.
For buyers, the immediate takeaway is simple: SOLLOS has entered the market with a canned mate product, a Florida-branded image and a 12-pack price of $39. That leaves the brand competing on positioning as much as on flavor.
