Emma Willis to Host PEUGEOT Attitude PRIDE Awards Europe on 3 July

emma willis will host the PEUGEOT Attitude PRIDE Awards Europe on 3 July at The Chancery Rosewood. The ceremony and charity lunch come with British Airways support, and the day’s fundraising is tied to the Attitude Magazine Foundation for LGBTQ+ causes. The booking puts a familiar presenter at the front of a week built around one of the magazine’s longest-running events.

The Chancery Rosewood on 3 July

The 3 July date gives the awards a fixed slot before the Pride in London parade on 4 July, when PEUGEOT and Attitude will march together through the capital in a 100-strong group. That sequence turns the awards from a single evening into part of a tighter two-day run, with the ceremony feeding directly into the public march.

Darren Styles OBE said: “This is the tenth year of the PRIDE Awards, and PEUGEOT have been our headline partner for three of them. And at a time when allyship needs to be visible and loud, PEUGEOT’s commitment means everything.”

PEUGEOT’s third year

PEUGEOT has been the headline partner for three years, and the 2026 march will include the PEUGEOT E-5008 and New PEUGEOT 408. For a brand partnership, that is a longer run than a one-off sponsorship and it keeps the awards tied to a second public moment in the same week, not just the lunch at The Chancery Rosewood.

Darren Styles OBE added: “Attitude has spent 30 years telling the stories of the LGBTQ+ community, and now, thanks to PEUGEOT, we get to march alongside the very people we’ve been championing. There’s nowhere I’d rather be on 4 July.”

What follows the ceremony

The practical takeaway is straightforward: the ceremony is no longer just a private awards date on the calendar. It now sits inside a visible two-day program, with the charity lunch on 3 July and the Pride in London march on 4 July giving supporters a direct way to track where the money goes and where the brand partnership shows up in public.