Tom Hanks takes a playful swipe at MS NOW during Obama center opening

Tom Hanks took a shot at MS NOW’s ratings during a live on-camera interview at the Obama Presidential Center opening.

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Tom Hanks takes a playful swipe at MS NOW during Obama center opening

Tom Hanks turned a live interview at the grand opening of the Obama Presidential Center into a quick jab at MS NOW, taking aim at the network while he was on the air. The remark landed in the middle of a public appearance that was supposed to be about the opening, not the channel carrying it.

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The moment drew attention because Hanks was not speaking offhand at a private event. He was appearing live on MS NOW with one of the network’s correspondents, and the joke was heard as a swipe at the network’s ratings. The correspondent took it in stride, which made the exchange feel less like a clash than a bit of television banter that happened to carry a sharper edge.

That is what makes the clip travel. Hanks is one of the most recognizable names in American entertainment, and a passing line from him can become the main attraction when it happens on live television. The setting added to it, too: the opening of the Obama Presidential Center gave the appearance a formal backdrop, but the on-air moment shifted the focus to MS NOW and the way Hanks chose to needle it.

What is left unclear is the exact wording. The report describes the line as a joke and a major shot at MS NOW’s ratings, but it does not spell out every word, and it leaves room for viewers to decide whether Hanks was being playful, pointed or a little of both. That uncertainty is part of why the exchange has outlasted the few seconds it took to say it.

For now, the memorable part is simple: Hanks made the joke live, the correspondent absorbed it without missing a beat, and MS NOW was left with a clip that was meant to entertain but still landed as a dig. If the line was designed to be harmless, it worked. If it was meant to sting, it still got the laugh.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.