Zendaya took Spider-Man: Brand New Day on a four-city style run, using black, white and red looks to promote the film across Madrid, Amsterdam, London and Berlin. At 29, she turned the press tour into a moving lookbook rather than a standard promo schedule.
The rollout matters because it keeps the promotion tied to the film’s July 31 theatrical date while giving each stop a distinct wardrobe beat. The result is method dressing with a business purpose: a repeatable visual identity that travels city to city and keeps the campaign legible.
Madrid to Amsterdam
In Madrid, she opened the tour in a black fringe Christian Cowan fall 2026 dress with an asymmetric hem that swept from hip to thigh. She paired it with diamond and sapphire earrings by Stefere valued at $19,510, a Rolex Lady-Datejust watch and So Kate Christian Louboutin pumps, then later switched into a mockneck dress by Ernesto Naranjo with a red version of the same heels.
In Amsterdam, she moved into a Louis Vuitton Resort 2027 look built around a miniskirt and a high-low jacket. Tiffany & Co. jewelry and her Rolex stayed in the mix, keeping the palette consistent while the silhouette changed.
London and Berlin
At a premiere fan event, she wore a semi-sheer Alexander McQueen minidress with lace detail under a dramatic coat, then in London she chose a Rodarte semi-sheer dress with a bedazzled spider in a web, layered over trousers. She used the same watch and shoe combination again, which kept the styling thread intact even as the venue changed.
In Berlin, she shifted to a Coach runway look with a plaid midi skirt and a dressed-down long-sleeve for the photocall. Later in Berlin, she moved into a custom Louis Vuitton black leather cropped vest and low-slung skirt, finishing with enormous Lydia Courteille spiderweb earrings in sapphire, aquamarine and tanzanite plus a matching ring from the same collection.
Spider-Man: Brand New Day July 31
The spider motif is the twist here. Zendaya is channeling Spider-Man himself for this tour, even though the franchise’s previous two films leaned hard into the spider theme already. That makes the wardrobe less about novelty and more about sustaining a recognizable campaign language across Spain and beyond.
She has done this before with a wedding-themed rhyme for The Drama, tennis styling for Challengers and futuristic dressing for Dune, so the pattern is established. For Spider-Man: Brand New Day, the practical read is simple: the film has a clear visual hook, and the press tour is already using it to carry momentum toward July 31.
