Alexia Putellas has joined London City Lionesses as Michele Kang’s investment takes the club into its first Women’s Super League season. The move comes after about 26 million euros in capital and after the club’s rapid rise on and off the pitch.
Kang has bought the club from Diane Culligan in December 2023 and since then has made capital contributions of about 26 million euros. Her first injection was 9.9 million pounds, followed by another 12.5 million pounds in 2024-2025.
London City Lionesses and Kang
The numbers show how fast the club has shifted. Founded in 2019, it has accumulated losses of 15.7 million pounds, including a first-season loss of 2.5 million pounds and a 10.6 million pounds deficit in the 2024-2025 campaign.
That spending sits beside a business that still had revenues of less than 920,000 pounds in 2024-2025 before the commercial step-up described for the club. The target is a business moving toward about 3 million pounds a year, which would be a major reset from where it started.
Alexia Putellas and new sponsors
Putellas arrives as a double Ballon d'Or winner, giving the project a name that can travel beyond match results. London City Lionesses also signed deals with Nike, Togethxr and Mastercard after promotion, adding commercial backing to the sporting jump into the Women’s Super League.
The club’s immediate challenge is not whether it has changed direction. It has. The harder question is how much of the next step will come from Putellas specifically, and how much will come from promotion and the sponsor base that followed it into the top tier.
