ASK Italian has cut the price of its Aperol Spritz to £3 during the World Cup, turning a standard menu drink into a limited-time offer for diners ordering a main meal. The deal runs across all ASK Italian restaurants and is tied to the chain’s Hydration Break promotion.
Jemma Townsend, the marketing director at ASK Italian, called the tournament offer “loud, proud, and playful - exactly how we like it.” She also said, “At its heart, Italian dining is a generous occasion, all about a fuller table for everyone to enjoy.”
£8.95 to £3 at ASK Italian
The price drop is stark. ASK Italian says the Aperol Spritz is usually priced from £8.95, so the tournament price takes off almost two-thirds at the point of sale. For diners who already plan to order a main meal, the mechanic is simple: ask for the drink using the phrase “I’d like an Aperol Hydration Break, please” and the lower price applies.
Townsend framed the offer as a match-day add-on rather than a standalone discount. “Whether you’re stopping by for a £3 Aperol Hydration Break before the big game or getting the gang together for a late-night kick-off, we’ve got the ovens fired up, the drinks on ice, and a seat at the table waiting for the ultimate home team,” she said.
Hydration Break and World Cup timing
The promotion draws on the hydration breaks used in this summer’s football tournament, but it flips a contentious pause in play into a sales pitch. That choice gives the offer a sharper edge than a routine drinks promotion, because ASK is attaching the price cut to the tournament rhythm rather than treating it as a generic summer special.
The £3 Aperol Spritz Hydration Break is available daily at all ASK Italian restaurants until Sunday, July 19. Customers who want the deal need to be in a restaurant, order a main meal, and use the exact phrase at the table; there is no broader takeaway-style route in the information provided.
ASK summer menu through August 31
ASK Italian is also running new summer menu items until Monday, August 31, including Pollo Picante Crocchettes, Truffle and Stracciatella, and Lemon Meringue Pie Sundae. The longer menu window sits apart from the drink promotion, so the Aperol offer ends first and leaves the food line to carry the chain through the rest of the summer trading period.
For customers, the immediate takeaway is straightforward: the £3 price is real, but it is conditional on a main meal and a specific phrase, and it disappears on Sunday, July 19. After that, ASK Italian has said only that the summer menu continues until Monday, August 31.
