Screendollars LLC sued SiriusXM on July 6 in the US District Court for the District of Massachusetts over XM Radio branding that it says copies a gold five-pointed star centered inside an S. The case now puts SiriusXM’s logo use on the website, app, social accounts, and CarPlay under federal scrutiny.
Thaddeus Bouchard and Screendollars
Thaddeus Bouchard launched Screendollars in 2015 to extend the family business onto digital platforms. The company says it has used the star-and-S mark continuously since 2022, and it says the mark was registered with the US Patent and Trademark Office on December 24, 2024.
SiriusXM’s November 2023 marks
Screendollars says SiriusXM began using several similarly styled marks in or after November 2023. It also says SiriusXM used the disputed marks across its website, app, social media accounts, and CarPlay integration. That puts the dispute into the daily branding layer that customers actually see, not just into a filing cabinet.
Opposition proceedings and eight counts
The complaint includes eight counts. It brings federal trademark infringement and unfair competition claims under the Lanham Act, along with claims under Massachusetts, New York, and California law. Screendollars also filed opposition proceedings at the US Patent and Trademark Office after SiriusXM sought to register a representative version of the mark.
The friction in the filing is simple. Screendollars says SiriusXM’s mark is confusingly similar, while also saying its own mark was registered only on December 24, 2024 after years of claimed use. James E. Gallagher and David J. Powsner of Davis, Malm & D’Agostine, P.C. in Boston represent Screendollars, and US District Judge Patti B. Saris has the case.
The immediate unanswered issue is how SiriusXM and Pandora Media will answer the complaint and what will happen in the opposition proceedings. Screendollars is seeking a permanent injunction, an accounting of SiriusXM’s profits, actual and enhanced damages, cancellation of SiriusXM trademark applications for the disputed mark, and attorneys’ fees.
