Michelle Keegan’s linked hair mask has dropped to about £2.50 inside Give Me Cosmetics’ Full Haircare Set, after the brand cut the seven-item bundle to £17.50 in its summer sale. The set was previously £35 and is being pushed as a higher-value buy for shoppers chasing a cheaper haircare haul.
Nisha Mal’s £17.50 test
Nisha Mal tested the collection for the Michelle Keegan in The Woods gives Harlan Coben a Manchester return and said it was "one of the best haircare lines I have used all year". She also called it "very hydrating and nourishing, making it a godsend for coloured, bleached hair or people who use a lot of heat on their locks."
Her review matters because this is not just a price cut on a single item. The bundle contains shampoo, conditioner, heat defence spray, hair repair cream, hair serum, a brush and the hair mask tied to Keegan’s Instagram advertisement, so the effective £2.50 figure comes from spreading the £17.50 sale price across seven items rather than treating the mask as a standalone product.
Seven items, £71 value
The gap between the promotional price and the bundle’s stated £71 value is the sharpest part of the offer. At £17.50, shoppers are paying less than a quarter of that figure for a set that has a five-star rating from over 2,700 reviews, which gives the discount more weight than a simple half-price label.
Give Me Cosmetics has also launched the broader sale at 50% off nearly everything on the site, and the brand is presenting it as a Cost of Living Crisis sale. That positioning puts the Full Haircare Set in the same bargain bucket as the rest of the promotion, but the Keegan-linked mask is the item likely to do the heavy lifting for attention.
Black Friday comparison
From a shopper’s point of view, the useful question is whether to treat this as a one-off stocking filler or a larger restock. Mal said, "I'm planning on buying a few more of these kits whilst they're on sale to give as Christmas presents," which is the clearest clue that the bundle is being viewed as a giftable buy rather than a single-use trial.
The company says the summer discounts are better than its Black Friday promotion, but how long the 50% sale will remain available is not stated. Anyone considering the set now has the clearest route to the cheaper mask: buy the bundle while the £17.50 price is live, because the discount is doing more work than the label on the jar.
