Laila Hasanovic, the Jannik Sinner girlfriend, posted a makeup-free Instagram Story on Friday hours before he played Novak Djokovic at Wimbledon. The timing put her own post into the same conversation as one of the sport’s biggest matchups, even though the attention keeps landing on her relationship first.
Hasanovic wrote, "A slow morning with a few drops of @nrd.55 s I'm skipping makeup today." She also showed video of herself applying NRD55, the line she founded, making the post less like a casual update and more like a small product demonstration tied to her own brand.
Friday at Wimbledon
Friday mattered because Sinner was facing Djokovic at Wimbledon, where Sinner is already one of the biggest names and has won four Grand Slams. Hasanovic’s Story landed hours before that match, so the post circulated in the shadow of a marquee tennis fixture rather than as a standalone celebrity update.
That timing is why the post drew notice beyond routine social media traffic. A model, social media influencer, and entrepreneur with her own line ended up being discussed through a match she was not playing in, which is the basic imbalance of this kind of celebrity coverage.
NRD55 and Hasanovic
NRD55 sells tanning face drops and body mousse, and the brand says its products are made and developed in Denmark. The official description adds that Hasanovic grew up surrounded by the quiet aesthetics of the North, where beauty is often defined by simplicity, soft tones, and a natural sense of balance.
That creates the useful reading of the post: Hasanovic was not just appearing beside Sinner’s match-day narrative, she was using a match-day audience to surface a product associated with her own name. In practice, that is the split readers should keep in view — she is being discussed as Jannik Sinner’s girlfriend, but NRD55 gives her a separate commercial identity.
Instagram Stories and timing
The post appeared on Instagram Stories on Friday, which makes it temporary by design and more immediate than a feed upload. For readers following the Wimbledon build-up, the important part is not the makeup-free look itself; it is the placement of that look in the narrow window before a high-profile match.
How long Hasanovic has been dating Sinner is still the open question hanging over the coverage, and that absence leaves the relationship timeline thinner than the public interest around it. For now, the clearer fact is the one she put on display: a Friday morning Story, a few drops of NRD55, and a match against Djokovic waiting a few hours later.
