Laila Hasanovic drew attention on Friday with a makeup-free look on her Instagram Stories just hours before Jannik Sinner was set to play Novak Djokovic at Wimbledon. The timing made the post stand out, with Sinner once again in the spotlight at one of tennis’ biggest stages.
Hasanovic, who is a model, social media influencer and entrepreneur, shared the post as the build-up to the match intensified. In the story, she wrote, “A slow morning with a few drops of @nrd.55 s I'm skipping makeup today,” giving followers a casual glimpse into her routine before the high-profile match.
Why NRD55 got attention
The post also put a light focus on NRD55, which describes its products with the message: “Awaken your glow with our tanning face drops and body mousse. Made and developed in Denmark.” That brand tie-in helped give the story another layer beyond the match-day timing.
Sinner is one of the biggest names at Wimbledon, and that context helped make Hasanovic’s post newsworthy beyond a typical social media update. When a player is preparing for a match against Novak Djokovic, nearly everything around that moment gets more visibility, including posts from people in his orbit.
For Hasanovic, the story was simple but timely. She shared a natural, makeup-free moment on Instagram Stories on Friday, and the combination of Wimbledon, Sinner and Djokovic turned it into a post that attracted more attention than usual.
