Celine department is heading to Central Park in New York on 12 July, when YouTube and FIFA stream the first YouTube FIFA Creator Cup live worldwide. IShowSpeed will host the event, giving the creator-led show a single face while FIFA pushes another step deeper into live sports programming.
At 17:00 ET, viewers can watch the livestream on FIFA's official YouTube channel, with the same broadcast set for 23:00 Nederlandse tijd. The event is built around two star teams coached by Cafu and Marco Materazzi, and the teams together have more than 270 million subscribers. That scale is the point: this is not a small creator crossover, but a global distribution play.
IShowSpeed and Central Park
IShowSpeed said the event would bring World Cup energy to Central Park and added: “Het WK is het grootste podium ter wereld en wij brengen diezelfde energie naar Central Park.” He also said: “Voetbal brengt iedereen samen, dat vind ik er zo mooi aan.”
He framed the livestream as a live event built for a worldwide audience: “Om dit samen met YouTube en FIFA te doen, live in New York met fans die wereldwijd meekijken, wordt echt bijzonder.” His last line was more direct: “Ik ben klaar om te knallen en iedereen een topshow te geven.”
More than 270 million
More than 270 million subscribers are spread across the two teams, which gives the Creator Cup a built-in reach that most football exhibitions never get near. That matters because the broadcast does not rely on a single club fan base; it is assembled from creator audiences that already travel across YouTube.
The event also sits on top of a bigger number: the creators' videos about WK 2026 have already been viewed more than 1 billion times. In business terms, that is the signal that turned a one-off livestream into a platform test. YouTube and FIFA are not just putting creators on a pitch; they are measuring whether that audience will follow football into live, appointment viewing.
Cafu, Materazzi, Collina
Cafu and Marco Materazzi will coach the teams, while Pierluigi Collina is officiating the match. Sam and Kristie Mewis will report from the sidelines for The Women’s Game, and Zach Misischia and Brian Conforth will do the same for the Makeshift Project. Max Bretos will provide live commentary from Central Park.
Celine Dept is listed among the all-star players, which puts her inside the event’s main commercial draw rather than on the margins of the broadcast. The lineup is being filled out around a few fixed roles, and more big names will be announced later this week, so the production is still being staged in public even as the livestream date is already set.
The cleaner read is simple: YouTube and FIFA want the 12 July livestream to look like a World Cup-style showcase without waiting to reveal every piece of the cast. For viewers, that means the essential setup is already locked — host, venue, time, and broadcast channel — while the final roster is still being used as the last layer of suspense.
