Tom Cruise drives Digger trailer release for Warner Bros

Warner Bros releases the first digger trailer, with Tom Cruise as Digger Rockwell in Alejandro G. Iñárritu’s oil-baron satire.

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Tom Cruise drives Digger trailer release for Warner Bros

Warner Bros dropped the first trailer for digger, and Tom Cruise is nowhere near his usual lane. He plays Digger Rockwell, an older oil baron who may have caused a massive global ecological disaster and is now the only person who can fix a melting iceberg crisis.

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Cruise says it took him 40 years to become this character. That line does more than sell the role; it signals how far the film pushes him from the cleaner, faster image that has defined much of his career.

Alejandro G. Iñárritu’s long obsession

Alejandro G. Iñárritu says he began conceiving Digger just after The Revenant, then carried the idea as a relentless recurring obsession. He also said, “The film needed Tom. We wanted to work together since the beginning of the century. I admired him as an actor for years, and that wasn’t a surprise for me. The surprise was discovering that the human being behind the actor was just as extraordinary as the performances I will see throughout his career.”

Last Thursday, Iñárritu used a video introduction reel at Warner Bros to frame the project with a sharper edge, opening with: “Ladies and gentlemen, prepare yourself, because Mother Nature loves motherf*ckers.” The trailer turns that provocation into a political-comedy setup, with John Goodman as the standing U.S. President ordering Digger Rockwell to save the day.

Tom Cruise and the role shift

Tom Cruise says Alejandro G. Iñárritu showed him the look he wanted for the character before mapping out the rest of the role. “Alejandro, he shows me, he’s like, ‘I want you to look like this.’ And it wasn’t like he said, ‘This is the kind of character.’ So, I’m thinking, ‘This guy’s got f*cking balls,’ and I’m like, ‘I can’t wait. Let’s go.’”

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That approach fits the rest of Cruise’s comments, which lean into process rather than image: “Whether it’s Les Grossman or Interview With the Vampire, Collateral or Risky Business, I’m always asking, ‘How do I communicate this?’” He also said the film’s production design, including a 1954-designed camera and VistaVision, was built around details he had never seen handled at this level.

VistaVision and the fallout

Cruise said, “I think when you see Digger, just the level of detail, the skill, the layers of making this film… He’s (Iñárritu) never made something like this before, nor have I.” That is the clearest clue to what Warner Bros is selling here: a prestige comedy with disaster-movie scale, not a standard star vehicle.

The mismatch is part of the hook. Iñárritu calls it a long-gestating obsession that started after The Revenant, while the trailer frames it as a blunt political satire with ecological collapse at its center. For now, the first trailer does the job a first trailer should: it fixes the tone, introduces Digger Rockwell, and leaves the release date off the page.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.