Erling Haaland has been priced at a record £15.5m for the 2026/27 Fantasy Premier League season, making him the most expensive player in the game’s history. For managers working with a £100.0m budget, buying Haaland leaves £84.5m to fill the other 14 places in a 15-man squad.
The new price is another reminder of how central Haaland has become to FPL planning. He was priced at £14.0m at the start of 2023/24, moved up to a previous record £15.0m in 2024/25, then returned to £14.0m for 2025/26 before finishing as the top-scoring player on 239 points. That campaign included 27 goals and eight assists, which helps explain why the game has pushed his value higher again.
Why the price matters
Haaland now appears four times in the list of the nine most expensive players of all time, underlining just how rare it is for FPL pricing to reach this level. The challenge for managers is straightforward: if you start with him, a huge share of the budget is already committed to one forward, so every other decision becomes more important.
That problem is made sharper by the fact that this is Haaland’s first season after an international tournament, with Norway’s participation in the FIFA World Cup part of the backdrop. FPL managers will have to decide whether that combination of price and schedule is enough to keep him as a near-automatic pick, or whether the budget squeeze creates more room for different squad builds.
Fixture help, but no easy choice
Man City’s early schedule gives Haaland some obvious appeal. Their first seven Gameweeks include four home matches, and the opening run also features Burnley, Coventry City in Gameweek 3, Ipswich Town in Gameweek 5 and Sunderland in Gameweek 7. Those Coventry City and Ipswich Town fixtures, along with Sunderland in Gameweek 7, will be watched closely by managers looking for a quick return on such a large outlay.
Fixture Difficulty Ratings can help frame the early decision, but they do not change the basic reality: at £15.5m, Haaland is a premium pick that forces sacrifice elsewhere. He has delivered enough over the last few seasons to justify the discussion, but this price ensures he will once again shape how a lot of Fantasy Premier League squads are built.
