Klarna has launched in 21 Lululemon stores in the UK, moving a payment option that had already sat on the brand’s website for more than five years into physical checkout. Shoppers at Bicester Village can now scan a QR code and finish the purchase in the Klarna app, adding a new way to pay in store.
Bicester Village joins 21 stores
21 stores now offer the flexible payment service, including one of Lululemon’s locations at Bicester Village. Customers can split the bill into interest-free instalments or delay payment for 30 days without needing a separate card, a setup that keeps the transaction inside the app after the QR code scan.
More than five years on Lululemon’s website gave Klarna an online foothold before this rollout reached stores. The shift matters because it changes the checkout point from a screen at home to the till in person, giving shoppers the same payment choice once they are already in the shop.
Klarna’s physical retail push
1 payment partner is being pushed deeper into physical retail through this launch. Klarna’s broader strategy is to expand its presence in physical retail, and Lululemon’s stores give that plan a visible test case across a branded shop floor rather than only on an ecommerce page.
2017 is the year Bicester Village opened, and the site is now part of a payments rollout that sits alongside Lululemon’s wider UK store network. For shoppers, the practical step is simple: at checkout, scan the QR code, open the Klarna app, and choose whether to pay later or in instalments.
Lululemon UK checkout change
Lululemon UK is extending a service already familiar to online customers into store, which can shorten the gap between browsing and paying for anyone who wants to spread the cost. If the in-store option gains traction, the most immediate change is not the product range but the checkout choice now available across 21 stores.
The unanswered issue is why the move arrived only now, after more than five years online. What is clear is that the in-store launch gives shoppers at Bicester Village and the rest of the UK network a direct route into Klarna at the till, with no separate card required.
