Spider-Man: Brand New Day reviews now have a box-office number attached in China. Tom Holland’s latest Spider-Man film opened there on Wednesday and passed more than $16.5 million by midday, a pace no U.S. comic-book movie has matched in at least seven years.
Maoyan put the first-day total at $37.4 million, or RMB 254 million. That gives the film an early lead over recent superhero titles in the market and puts it on track for a China total that could reshape the scale of its run outside North America.
Tom Holland and China
China got the earliest release date for the film, and it also got an exclusive Imax launch unavailable to fans in the U.S. That timing matters because the opening day is the first hard test of whether Tom Holland can still pull a broad theatrical audience in a market that has become harder for U.S. superhero titles.
Maoyan’s full-run forecast is $255 million, or RMB 1.73 billion, while Dengta sees more than $265 million, or RMB 1.8 billion. Those are not casual guesses; they are the kind of projections that usually move only when presales and opening-day traffic stay hot enough to hold beyond the first rush.
Spider-Man: Far From Home
The last U.S. superhero title to come close to this pace was Spider-Man: Far From Home, which bowed to $36 million in China in 2019. It later opened to $98 million over its debut weekend and finished at $199 million, and it remains the last U.S. superhero film to clear $100 million in China.
Venom: The Last Dance earned $9.4 million on its first day in China in 2024 and grossed $94 million there. Guardians of the Galaxy Vol. 3 finished at $87 million in China in 2023. Compared with those results, Brand New Day is opening at a level that separates Spider-Man from most of Marvel’s recent China business.
Marvel’s China gap
The gap is more striking because Marvel titles were blocked from the Chinese market from mid-2019 to early 2023, and Spider-Man: No Way Home never opened there after local regulators balked at the Statue of Liberty in the climax. That left a long break in the pipeline, while Chinese audiences kept shifting toward homegrown blockbusters.
Spider-Man: Brand New Day now has the one thing that matters most for its China run: a start strong enough to justify the forecasts. If the film keeps pace after Wednesday, it can turn a rare opening into a China total that sits near the top of recent U.S. superhero releases instead of sliding back to the pack.
