Sunderland have launched a cup scheme for season-ticket holders ahead of their Europa League home campaign at Stadium Of Light, setting out the process for access to all four league-phase fixtures.
Supporters can enrol in the scheme from Monday at three pm, with sign-ups set to close on August 29th at 12 pm. The draw takes place on August 28th, after the play-off stage the previous evening, giving the club a clear timetable before the league-phase fixtures begin.
What the scheme guarantees
The scheme gives season-ticket holders a place in the process for Sunderland's four league-phase home matches, with the same pricing structure in place throughout the competition. Tickets are priced at £35 and £49.
For supporters who choose not to join the scheme, access is still available through a staged route. Season-ticket holders outside the scheme will move through a priority window, then a members’ ballot, and then general sale. Premium seating season-ticket holders have a similar plan available.
Why it matters
The key benefit for supporters is certainty. Rather than waiting through each individual sale window, those in the scheme know the club has mapped out their access to the Europa League home fixtures in advance. It also gives Sunderland a straightforward structure for managing demand around Stadium Of Light as the competition moves into the league phase.
With the draw coming on August 28th and enrolment closing the following day at 12 pm, the next step is simply for supporters to decide whether they want the convenience of the scheme or the flexibility of the regular sale process.
