Daniella Karagach and Pasha Pashkov marked the opening of Sulta Rosa on Miami Beach, turning a celebrity sighting into a business launch. The coffee and dessert shop adds a new stop to Lincoln Road, where retail and hospitality openings live or die on foot traffic and repeat visits.
Lincoln Road gets Sulta Rosa
Sulta Rosa opened on Lincoln Road as a coffee and dessert destination founded by Karagach and Pashkov. For a visitor on Miami Beach, the practical change is simple: there is now another place in the corridor built for a quick stop, a longer linger, or both.
The shop’s arrival also gives the two "Dancing with the Stars" pros a foothold outside television. In Miami, that kind of move is less about vanity than diversification; a hospitality business can convert name recognition into a physical destination if the location draws enough daily traffic.
Karagach and Pashkov
The opening matters because it ties a recognizable entertainment duo to a commercial address that can be found and used, not just posted about. Karagach’s name carries the weight here, but the venture belongs to both founders, and that shared ownership is the actual business story.
That is also where the story has friction. The opening is being celebrated, but the available details do not say when Sulta Rosa first began serving customers or how long the launch took to assemble. For readers deciding whether to go, the only hard map is still the one they can walk: Lincoln Road on Miami Beach.
Miami Beach addition
Miami Beach gets a new coffee and dessert destination, and the opening fits a broader pattern of celebrity-linked hospitality plays in the city. In this case, the value is not in a splashy rollout or a long list of launch details; it is in the fact that the shop now exists and has a fixed place in the neighborhood.
For anyone heading to Lincoln Road, the useful takeaway is immediate: Sulta Rosa is part of the street’s current mix, and Karagach and Pashkov have put their names on something that can be visited, judged, and either adopted into the routine or passed by. The unanswered part is the simplest one: exactly when the doors first opened.
