Mattel has turned Gilmore Girls Little People into a four-figure collector set, with Rory, Lorelai, Emily and Luke now available to order on Amazon for $26.99. The release packages the series’ best-known characters into a licensed product built for display, not play.
Each figure stands 2 1/2 inches tall, and the window box uses the Stars Hollow Gazebo as the packaging cue. For collectors, that makes the set a compact shelf item rather than a loose-character assortment, which is the point of Little People merchandising at this scale.
Lauren Graham and the series run
Lauren Graham gives the set its clearest bridge to the show’s original run. She was nominated for Actor Awards in 2001 and 2002 for Outstanding Performance by a Female Actor in a Drama Series, and she also received a Golden Globe Award in 2002 for Best Performance by an Actress in a Television Series – Drama. That history gives the collectible a cast-led hook, not just a character roster.
Gilmore Girls ran for seven seasons from 2000 to 2007 and aired 153 episodes on The WB-turned-The CW network. The series has stayed commercially useful because its characters still carry recognition across generations, and Mattel is leaning on that familiarity instead of creating a wider character spread.
Rory, Lorelai, Emily, Luke
The set includes Rory, Lorelai, Emily and Luke, which covers the show’s central family and one of its most important supporting characters. Lauren Graham and Alexis Bledel starred as Lorelai and Rory Gilmore, Kelly Bishop played Emily, and Scott Patterson played Luke Danes. That selection is narrower than a full ensemble release, but it is the safest way to sell a collectible tied to a long-running series with a defined core cast.
Melissa McCarthy and Keiko Agena are part of the larger Gilmore Girls cast history, yet they are not in this release. Mattel’s choice keeps the box focused on the characters most viewers would identify first, which also helps the set read clearly at retail.
Amazon, Prime Video and Hulu
The Amazon exclusive matters because it puts the purchase path in one place, even as the show itself remains available on Prime Video and Hulu on Disney+. That split is awkward but useful: the series can keep feeding interest on streaming while the collectible sits behind a single retail channel.
Lauren Graham and Alexis Bledel reunited for Gilmore Girls: A Year in the Life in 2016, and Patterson, Bishop and Agena also returned. The 77th Primetime Emmy Awards later paid tribute to Gilmore Girls in 2025 for the 25th anniversary of the beginning of the series, which kept the title in circulation before Mattel moved in with product.
The clean read here is simple: if the set is on your list, Amazon is the place to buy it now, and the $26.99 price keeps it in impulse-purchase territory for a licensed TV collectible. What Mattel has not set out is a broader rollout, so the current release is built around one storefront and one very specific version of Stars Hollow.
