Polaroid is opening preorder access for Pokemon cameras on August 25th, turning Pokémon's 30th anniversary into a licensed product drop instead of a one-off novelty. Buyers in the US, Canada, and the UK will get first access through the Polaroid and Pokémon Center websites before a global release expected on October 5th.
The collection spans instant cameras, film, and accessories, which is the useful part for shoppers: it is not just one themed body with a logo slapped on it. Polaroid is also pricing the range in clear tiers, from a $99.99 Go Gen 3 to a $139.99 Now Gen 3, signaling a launch built for both entry-level buyers and higher-priced collectors.
Go Gen 3 in Pikachu, Sylveon
The Polaroid Go Gen 3 comes in a bright yellow Pikachu-themed finish or a pink-and-blue version based on Sylveon, while the Polaroid Now Gen 3 uses a red-and-white design based on a standard Poké Ball. That split matters because it shows how the collection is being segmented: the smaller camera gets the character-driven colorways, while the larger model leans on the most recognizable symbol in the lineup.
Polaroid Go Gen 3 will sell for $99.99, and the Polaroid Now Gen 3 will cost $139.99. For buyers, that makes the collection easy to read as a stepped release rather than a single premium bundle, with the smaller body sitting at the lower entry point and the larger camera carrying the higher price.
Go Color and Color i-Type
Double packs of Go Color instant film will cost $24.99 each, with either Pikachu or Sylveon on the frames, while the larger Color i-Type instant film will cost $22.99 and feature silhouettes of various pokémon. The protective plastic cards ejected when a new pack of film is loaded will also carry different pokémon silhouettes, so even the consumables are part of the themed collection.
The collection also includes a $24.99 case, a $14.99 shoulder strap, and a $24.99 photo album for the smaller Go Gen 3 cameras, all with Poké Ball-themed red-and-white designs. That makes this closer to a full retail ecosystem than a single camera launch, which is the point of the licensing play: repeat purchases are built into film and accessories, not just the hardware.
October 5th Global Release
Five years ago, Fujifilm had a Pokémon collaboration, and Polaroid is leaning harder into the concept by adding character-printed film instead of stopping at themed camera shells. The result is a more complete nostalgia package, but also an older-school instant setup dressed in new artwork rather than brand-new hardware.
Buyers in the US, Canada, and the UK have the first shot at preorder access on August 25th, and the cleanest move for anyone who wants the Pikachu or Sylveon versions is to treat that date as the real launch moment. The collection’s scale is still partly hidden, because how many units of each camera and accessory will be available at launch has not been stated.
