Reebok brought back G-Unit sneakers with the G-Unit G6, and the pair is back on sale for $130. Curtis “50 Cent” Jackson said the fans never stopped asking for it, which explains why a shoe that disappeared years ago is back in the market again.
The G-Unit G6 first launched in 2003, the same year as Get Rich or Die Tryin’. It sold out then, and the new release arrives as a note-perfect reproduction of the original, a move aimed squarely at people who remember the first run and the newer buyers discovering the line now.
Todd Krinsky and the original build
Jackson said, “I worked with Todd [Krinsky, now Reebok’s CEO] and the team on everything and they really let me make it mine. It wasn’t just a sneaker—it became part of the culture.” That original design language carried across the new version, which keeps the white leather, suede toe cap, G6 lace charm, red, white, and blue accents, and the G-Unit script logo on the side.
The price point is the cleanest signal of what Reebok is doing here. At $130, the G6 sits in the range where collectors can buy quickly without treating it like a museum piece, and that helps explain why the shoe is back through Reebok and select retailers rather than as a one-off archive display.
2006 left a long gap
G-Unit included Tony Yayo, Lloyd Banks, and Young Buck at the time, and the group also worked with Reebok on the G XT cross-trainer and the G-Unit Boot. The partnership eventually fizzled out around 2006, so the current release closes a 23-year loop that started with early-2000s rap commerce and now lands in a market shaped by nostalgia and brand reactivation.
Jackson tied the timing to Reebok’s break away from Adidas in 2022, saying, “We’ve been talking about it for a while,” and adding, “Reebok is back, the G-Unit fans are still here, and there’s a whole new generation discovering us. The timing just felt right.” The business logic is straightforward: once the brand had room to move again, a product with proven demand was the easiest place to start.
Fans of G-Unit
Jackson’s read is the one that matters now. The original pair sold out in 2003, the new pair is already in market, and the remaining question is simply whether Reebok treats this as a single revival or uses the response to decide what G-Unit footwear comes next.
