The French summer streaming shuffle is now part of the football story, and Ligue 1 is right at the center of it. With the first day of Ligue 1 McDonald’s only a few days away, DAZN and Ligue 1+ are using a launch offer to make the new viewing setup easier to understand for fans deciding how to follow the season.
The headline number is 14,99 euros for the first three months, after which the price moves to 22,99 euros under a 12-month commitment. The promotional offer is available until 6 September, which gives supporters a limited window to sign up before the early-season calendar really settles in.
What the offer includes
The bundle gives access to Ligue 1 McDonald’s and LALIGA ahead of the new match weekends, which is the most relevant detail for anyone trying to follow both leagues in one place. LALIGA is already being shown live on DAZN, while Ligue 1 McDonald’s and LIGUE 3 Betclic are presented as exclusive to Ligue 1+.
That split matters because the value of the offer is not only about price. It is also about convenience, especially for viewers who want French and Spanish football without having to piece together multiple subscriptions. Last week, the championship in Spain had already started, this weekend Serie A is resuming, and the second day of LALIGA is being shown live on DAZN, so the timing is clearly designed to catch fans as the season begins to build momentum.
The broader context is a changing French sports media landscape, and this launch is one example of how broadcasters are trying to position themselves around major competitions. The setup also reflects a wider reality: access is becoming part of the competitive field, not just the football itself. For readers following the club landscape as well, PSG’s fifth consecutive Ligue 1 title says the quiet part out loud — Ucl dominance is becoming routine — offers a reminder that the league’s biggest storylines are increasingly tied to both performance and visibility.
For now, the pitch is straightforward. If you want Ligue 1 McDonald’s and LALIGA at a reduced entry price, the window is open until 6 September. After that, the promotional terms disappear, and the regular commitment takes over.
