This was not the kind of attention Good Good needed. A brand that has grown into one of the biggest names in golf content has spent this week dealing with a backlash it could have done without, after an advert for a new golf driver was posted and then removed following criticism over a scene showing a woman being pushed to the ground.
That is the uncomfortable reality here. Good Good, which launched in 2020 and now has 2.13m subscribers, has built its name on clips, made-for-TV shows and adverts that are meant to make golf feel bigger, more playful and more accessible. Instead, this one crossed a line that was obvious the moment people saw it.
A misjudgment that invited the backlash
The scene at the centre of the row involved Garrett Clark rushing over to Alexis Miestowski and pushing her to the ground, with the line, “Do not touch my new driver.” Whatever the intention behind the skit, the result was a piece of content that depicted violence against a woman in a way that was never going to look harmless once it was out in public.
Good Good’s response was as direct as it needed to be. The group said it had posted a video that “ultimately depicted actions that are not aligned with our values as a brand,” added that it had taken the content down, and apologised. It also said that it has always stood for making golf more inclusive and would continue to make that its mission moving forward.
Why this matters beyond one advert
This is not just a case of one bad clip getting scrubbed from YouTube. Good Good has worked with Callaway since 2023, and Callaway did not exactly sound thrilled with the outcome. The company said it was disappointed by the content and appreciated Good Good for addressing it, while also saying it looked forward to working together to ensure a more inclusive space in golf.
The PGA Tour is part of the wider backdrop too. Last year it announced plans to stage the inaugural Good Good Championship in Texas, with the tournament due to take place in November. That is exactly why this matters. Good Good is no longer just a YouTube channel throwing out challenges and viral bits. It is embedded in golf’s commercial and media future, and that means its standards are under a brighter light.
The PGA Tour said it believes in golf’s ability to bring people together and create a welcoming environment for all, and that it does not condone violence in any form. Fair enough. But the real issue is that this kind of mistake keeps forcing the same conversation: if a brand is going to position itself as a gateway to the game, it cannot afford to publish something this careless.
Good Good has the audience, the sponsor relationships and the platform to shape how younger fans see golf. That is the opportunity. This week, it was also the problem. The removal of the advert was the right move, but the backlash made one thing clear: if you are going to trade on inclusivity and accessibility, you cannot afford content that looks like the opposite.
