Ji Ye-eun loses 47% on first stock pick on Running Man

Ji Ye-eun said on Running Man that her first stock investment was down 47%, prompting reactions from Yang Se-chan, Kim Jong-kook and Yoo Jae-suk.

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Ji Ye-eun loses 47% on first stock pick on Running Man

Ji Ye-eun said on Running Man that her first stock investment was down 47%, turning a stock conversation on the 23rd into the episode’s sharpest talking point. The loss came up while the cast was discussing stocks, and the exchange quickly shifted from general chatter to the specific result she was carrying on air.

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Yang Se-chan on the 23rd

Yang Se-chan noticed her reaction and pushed her into the conversation, saying, “You should talk too. She's crying too.” He then added, “It's a complete blue-chip stock, and it's still down.” That put a concrete number on the problem: Ji said, “I'm down 47%,” and also, “I tried it once, and I'm down 47%,” making clear this was her first try at investing and not a long-running habit.

Kim Jong-kook warned her

Kim Jong-kook cut straight to the part many first-time investors recognize too late: “I told you not to get in, but you did anyway,” he said after hearing about the loss. Ji answered, “I was told not to do it, but then I thought, 'Should I try it too?'” That back-and-forth is the real story here. The loss was not presented as a market crash or a broad finance segment; it was a personal example of how curiosity, pressure, and the fear of missing out can override caution in a public setting.

Yoo Jae-suk on stock pressure

Yoo Jae-suk said the people around her kept talking about stocks, and that she seemed influenced by it. Kim Jong-kook widened the point with two lines that explained the mindset behind the mistake: “If I don't do it, I feel like I'm the only one not making money,” and “But I think the winner is the person who doesn't invest in stocks.” That is the practical takeaway for viewers and casual investors alike: the crowd can make a bad entry feel normal, but the only number that matters after the purchase is the one in the account.

What remains unresolved is simple and useful: the stock itself was not identified, so the scale of the damage can’t be judged by company-specific risk, only by the 47% drop Ji Ye-eun disclosed on Running Man.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.