Nene Royal appeared on a giant LED screen in Times Square on August 22, turning a CP campaign into a public push for the 16 year old America’s Got Talent contestant before the live shows. For a teenage singer and guitarist advancing under Rattikan Amlai’s Thai name, the display made her run feel bigger than a single stage performance.
August 22 in Times Square
The Times Square display showed Nene Royal as part of a Charoen Pokphand campaign, with the message “Thailand’s Pride Nene Go Go.” Images of the screen were shared by Ka Jame, who wrote, “We are so proud of you, Nene! Just have fun on the stage and we will be there!” The branding pushed her from a competition update into a highly visible promotion in one of New York’s most crowded commercial spaces.
That kind of placement is not just decoration. A giant LED screen in Times Square turns a contestant into a public-facing campaign asset, and it does so fast, in the middle of Manhattan foot traffic and tourist attention. For CP, the move gave the company a way to tie its support to the live rounds of America’s Got Talent Season 21 without waiting for the broadcast itself to do the work.
Judges’ Callbacks to live shows
Nene advanced through the Judges’ Callbacks on America’s Got Talent Season 21 after performing Muse’s Hysteria. That path matters because it puts her into the next stage of the competition with a clearer public profile than many contestants have when they first reach the live shows. The campaign in Times Square was built around that momentum, not around a finished result.
Her competition run also has a recent public anchor outside the stage. On August 19, supporters greeted Nene and her mother at Los Angeles International Airport with signs, cheers, and flowers, and she thanked them for the unexpected reception before saying she would “give my best in the competition.” That airport moment and the Times Square display together show how quickly a contestant’s profile can move from arrival to global promotion.
August 26 at 7am Thailand time
Her next round begins on August 26 at 7am Thailand time, which leaves the campaign with a built-in complication: the celebration in Times Square arrived before the live show itself. The story is still open where it matters most, because the display can amplify attention, but it cannot substitute for what happens when Nene steps onto the stage.
For viewers and supporters, the useful takeaway is simple: the campaign is already doing promotional work, and the competition is still the real test. Nene Royal now enters the live shows with international visibility, a public cheer squad, and one pending performance that will decide whether the Times Square push becomes a prelude or a peak.
