The Harry Potter trailer now has a tighter clock on it: the Back to Hogwarts showcase on 1st September said a new teaser would arrive one day later for the HBO Original series. Fans were told they would have to wait one more day, even as the rollout around the series widened across audio, retail, mobile and live-event tie-ins.
Rhianna Dhillon and Law Sharma
Rhianna Dhillon will return with Law Sharma as co-host for a weekly official companion podcast about HBO Original Series Harry Potter and the Philosopher's Stone, and a bonus episode featuring David Heyman was released today. Heyman is the executive producer to the upcoming HBO Original series and producer on all eight films, so the podcast gives the campaign a recurring place to add context between trailer drops rather than relying on one-off clips.
LEGO and Snapchat
The Harry Potter HBO Original series will also get its own LEGO collection, while HBO Max is creating new ways to experience the world of Harry Potter through Snapchat. The Harry Potter Snapchat account includes lenses for a new Hogwarts letter, the Hogwarts Express and a Sorting Hat lens, which keeps the marketing push tied to specific pieces of the world instead of broad teaser art.
Harry Potter will make its first ever appearance in the Macy's Thanksgiving Parade on Thanksgiving morning, and Wizards of Baking Season 3 will return this festive season with a tournament twist. The Hogwarts houses will battle against each other with bakes themed around each of the eight films, with James Phelps and Oliver Phelps part of that announcement.
Back to Hogwarts on 1st September
The Back to Hogwarts showcase lands as the celebration marks 25 years of the first film, which helps explain why this rollout is being staged in steps instead of dumped all at once. The teaser trailer coming one day after the showcase gives HBO a clean handoff from anniversary programming into the next phase of promotion for This Christmas.
The useful takeaway is simple: the next image-led look at the series is not waiting for a long gap, and the campaign is already built to keep attention moving from trailer to podcast to merchandise to parade visibility. What specific footage will be in the next teaser trailer?
