Travis Kelce brought a Samoyed into a Tommy Hilfiger campaign in New York City, turning a fashion shoot into a glimpse of the dog he shares with Taylor Swift. The 36-year-old Kansas City Chiefs tight end said the dog became part of the project after he volunteered her for the campaign.
He summed up the moment in one line: "She lights up my day." Kelce also said of the shoot, "We figured, why not her? She crushed it and actually really fit into that Tommy aesthetic too," and later added, "Those are some of my favorite shots."
Travis Kelce and Tommy Hilfiger
The campaign was shot on a high terrace at The Plaza Hotel in New York City, where about a dozen people gathered as Kelce reclined on an outdoor sofa. Assistants, agents, and extra hands moved around the set while the white Samoyed drew attention during the photoshoot. A reader can trace the setup in this account from the campaign itself to the dog’s role in it through Travis Kelce Unveils Samoyed in Tommy Hilfiger Campaign — Travis Kelce New Dog.
Kelce’s public fashion profile has widened alongside his sports career. He hosts New Heights with Jason and hosted Saturday Night Live in March 2023, while his relationship with Taylor Swift became public in late 2023 and the two married this July.
Samoyed at The Plaza
The dog’s appearance carried a small complication: the Samoyed was visible in the campaign, but her name had not been made public at the time. That leaves the image clear and the identity incomplete, even as Kelce described her as a natural fit for the Tommy aesthetic.
For readers following the campaign, the practical takeaway is simple. The dog in the photos belongs to Kelce and Swift, the shoot took place in New York City, and the only unanswered detail in the public rollout is still the same one that tends to follow a pet into the spotlight: what the Samoyed is called.
