Wingstop is launching its first-ever Wing Pass for football season, and the Wing Pass gives 100 Club Wingstop members access to 18 Watch Party Bundles for the price of one. The pass goes on sale Sept. 10 at 12 p.m. CT, with each bundle priced at $27.99.
Michael Skipworth and Club Wingstop
Michael Skipworth said Club Wingstop was built to create “a more personalized relationship with our guests that allow us to engage with them in more meaningful ways.” That pitch sits behind the new offer, which moves the loyalty program beyond simple discounts and into a weekly purchase rhythm tied to Sunday kickoffs.
Each Wing Pass includes 18 Watch Party Bundles, and Wing Pass holders will receive a new Watch Party Bundle in their Wingstop app each Sunday morning. The bundle includes 20 Classic Wings tossed in up to four flavors, a large fry, and large ranch, giving members a fixed weekly redemption rather than a one-time coupon.
Wingstop’s football season offer
Club Wingstop launched in late May, so the Wing Pass is arriving early in the program’s life cycle. In July, Skipworth said Club Wingstop gives Wingstop “the ability to deliver the right message and right offer to the right guest at the right time, ultimately strengthening the emotional connection with our guests,” and he described Wingstop’s innovation pipeline as “one of the best ways to drive consideration, create new occasions, encourage repeat visits, and reinforce what makes Wingstop unique.”
That framing makes the rollout more than a standard promotion. Wingstop is positioning Club Wingstop as an experience-led program, but the Wing Pass itself is a limited discount-style offer with only 100 passes available to purchase.
Lemon Pepper Trio on Sept. 15
Club Wingstop members also get exclusive access to the Lemon Pepper Trio starting Sept. 10, one of the same football-season launches tied to the pass. The trio includes Original Lemon Pepper, Lemon Pepper Chili Crunch, and Lemon Pepper Chili Glaze, and it becomes available nationwide on Sept. 15.
For readers who want the pass, the key step is simple: it opens Sept. 10 at 12 p.m. CT on wingstop.com, and only Club Wingstop members can buy it. Whether Wing Passes sell out quickly and how members respond after launch will show whether the scarcity built into the offer works as intended.
