Nintendo of America announced the Nintendo customer appreciation sale, a two-week promotion with 30% off dozens of Nintendo Switch digital games and bundles. The sale runs from September 12 through September 26 across Nintendo eShop, Nintendo Store, and participating retail locations.
The promotion also includes savings on select physical games, downloadable content, accessories, amiibo, and apparel. Nintendo of America said the Customer Appreciation Sale is one of its largest promotions ever and described it as a way of saying thank you to Nintendo players for their continued support.
Nintendo eShop and Nintendo Store
Buyers do not get the same lineup everywhere. Nintendo said available products and offers may vary by retailer and sales channel, so the exact discounts depend on where the purchase is made. That means the first check for any shopper is the channel itself: Nintendo eShop, Nintendo Store, or a participating retail location.
The sale applies to Nintendo Switch and Nintendo Switch 2 system owners. For players, the practical step is simple: compare the offer in the channel they already use, then look for the eligible games, bundles, and other items before September 26.
Tariff-related refunds
Nintendo said the promotion was made possible in part by tariff-related refunds. Nintendo also said it absorbed most tariff-related costs and that the refunds helped make promotions like this one possible.
That explanation gives the sale a second layer beyond a routine discount event: Nintendo tied the pricing to cost recovery, not just customer outreach. The company used the refunds to support a wide promotion while still saying it covered most of the tariff burden itself.
September 26 deadline
The sale ends on September 26, so shoppers who want the 30% discount on digital games and bundles need to act within that window. Because offers vary by retailer and sales channel, the most useful next step is checking the specific listing before the promotion closes.
