Dunkin’ rolls out Dunkin Free Coffee with L.L.Bean collaboration

Dunkin free coffee lands for Dunkin’ Rewards members on National Coffee Day as Dunkin’ and L.L.Bean launch a first collaboration.

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Dunkin’ rolls out Dunkin Free Coffee with L.L.Bean collaboration

Dunkin free coffee is part of a first collaboration between Dunkin’ and L.L.Bean that starts this week and runs into National Coffee Day. Dunkin’ Rewards members can get a free medium hot or iced coffee with any purchase through the Dunkin’ app on Tuesday, Sept. 29.

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Jill Nelson, Dunkin’ chief marketing officer, said the brands have shared a long routine. “From morning coffee runs to weekends outside, Dunkin’ and L.L.Bean have been part of many of the same routines and traditions for decades,” she said. “Bringing them together just felt right.”

Tuesday Sept. 22 offers

Beginning Tuesday Sept. 22, customers who buy any hot or iced coffee at participating Dunkin’ locations nationwide can receive a limited-edition cup sleeve designed to resemble an L.L.Bean Birdseye sweater. The sleeves are available while supplies last, which makes the offer simple but narrow: order the right drink, at a participating location, before the run of sleeves is gone.

The free coffee offer on National Coffee Day has its own limits. It applies only to Dunkin’ Rewards members, only through the Dunkin’ app, only at participating locations, and it excludes cold brew and hot espresso drinks. That leaves the promotion focused on a medium hot or iced coffee rather than the full drink menu.

Boston’s Seaport District

On Sunday, the L.L.Bean store in Boston’s Seaport District will host photos in front of a doughnut wall from 10 a.m. to 1 p.m. Visitors can also get complimentary Dunkin’ coffee, Refreshers, doughnuts, and Munchkins while supplies last, and they can shop the new merchandise before its nationwide release.

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The collection goes on sale Tuesday, Sept. 29, beginning at 10 a.m. on L.L.Bean’s website. It includes a Birdseye sweater with a custom Dunkin’-inspired pattern for $79.95 and a Boat and Tote in Dunkin’s orange and pink colors for $59.95.

National Coffee Day and beyond

A limited-edition L.L.Bean Coffee Tote will sell for $24.95 through Dunkin’s merchandise website and at select Dunkin’ locations in Maine while supplies last. L.L.Bean’s Bootmobile will travel from Maine to Boston in a design inspired by the Birdseye sweater, and the Dunkin’ x L.L.Bean Bootmobile Tour will stop at select Dunkin’ restaurants through Sept. 29.

Visitors on the tour can take photos and have a chance to receive Dunkin’ gift cards. For customers, the immediate takeaway is straightforward: the coffee offer arrives on National Coffee Day, but the apparel and giveaway pieces are time-limited and tied to local stops, so the window to use them is short and the stock is finite.

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Senior analyst covering national news, legislative developments, and media trends. Former Washington bureau correspondent with over 14 years experience.