Jaguar Type 01 SUV design has pulled in more than 50,000 expressions of interest, Rawdon Glover said on Tuesday, October 13, 2026. He added that four out of five prospective customers have never owned a Jaguar.
The managing director said, "We've had over 50,000 people say to us I'm really interested in what you're doing." That puts a hard number behind a reboot that was meant to reset Jaguar’s direction, not just refresh one model.
Rawdon Glover and Jaguar
Glover’s comment matters because it points to demand that extends beyond the company’s existing base. If four out of five prospective customers are new to Jaguar, the response is not coming mainly from people who already know the brand.
The Jaguar Type 01 was supposed to reboot the brand, and the interest figures suggest that message has reached a wider audience than a simple loyal-customer campaign would. The attention also comes after the Jaguar Type 01 broke the Internet, which helps explain why reaction has been so intense.
Jaguar Type 01 Interest
The contradiction is straightforward: the Jaguar Type 01 has drawn heavy criticism online, yet Jaguar says it has attracted over 50,000 interested people. That split matters for Jaguar because online noise and potential buying interest are not the same thing, and the company is now pointing to the second number.
For readers trying to judge the reboot, the practical takeaway is that Jaguar is not treating the online reaction as the whole market verdict. The company is emphasizing that most of the interest is coming from people who have not previously owned a Jaguar, which suggests the Type 01 may be broadening the brand’s reach rather than relying only on existing owners.
Tuesday, October 13, 2026
Jaguar has not laid out a sale date, unveiling date, or production timeline in the facts provided here. For now, the clearest signal is the size of the response: over 50,000 people, with four out of five new to the brand, have already said they want to know more about what Jaguar is doing.
