Gigi Hadid, Bella Hadid lead Victoria's Secret Fashion Show Performers return

Victoria's Secret Fashion Show performers Gigi Hadid, Bella Hadid, Irina Shayk, Alessandra Ambrosio and Adriana Lima returned on Sunday.

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Gigi Hadid, Bella Hadid lead Victoria's Secret Fashion Show Performers return

Victoria’s Secret Fashion Show performers Gigi Hadid, Bella Hadid, Irina Shayk, Alessandra Ambrosio and Adriana Lima returned on Sunday as the brand brought back a new runway show. The lineup did the real work here: five of the most recognizable supermodels in one event is the story, not the wings.

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Gigi Hadid hit the runway in the brand’s latest lingerie offerings, and the rest of the lineup did the same. That puts the show’s return on a clear footing — this was not a nostalgia reel, but a runway built around named performers the audience already knows by face and market value.

Five names, one runway

Bella Hadid, Irina Shayk, Alessandra Ambrosio and Adriana Lima all walked in the same show on Sunday. For a fashion event built on model recognition, that concentration matters more than any generic comeback pitch: the booking sheet itself is the product.

The brand also pushed some truly spectacular wings into the mix. Those looks add the visual scale the show is known for, but the real business move was the cast list, which turns a standard runway into a high-recognition event that can travel quickly across fashion and celebrity coverage.

Sunday return on the runway

Sunday brought the fashion show back with a brand new runway show, and the timing makes the relaunch the point of the piece. The event returned with five named supermodels rather than a broad anonymous roster, which keeps attention on the faces that can carry the show as much as the clothes can.

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That also leaves one practical wrinkle for readers tracking the rollout: the lineup highlights the top-billed performers, but it does not lay out any broader cast beyond those five. For now, the show’s value is in the names already on the runway, and Gigi Hadid was the clearest anchor among them.

Victoria's Secret Fashion Show performers

The clean takeaway is simple: this return was built around Victoria’s Secret Fashion Show performers people already recognize, with Gigi Hadid at the center and Bella Hadid, Irina Shayk, Alessandra Ambrosio and Adriana Lima alongside her. If the brand wanted the restart to read as an event, it picked the right runway cards.

What remains most interesting is how little else the show needed to make its point. The brand latest lingerie offerings, the wings and the five-model lineup carried the story on their own, and that is usually the sign of a relaunch that understands its audience.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.