When is Black Friday for fashion shoppers? Official Black Friday 2026 deals begin on 27 November 2026, and the sale window runs through Cyber Monday on 30 November. That gives buyers a fixed stretch to watch for markdowns, even as some retailers start lowering prices earlier.
Net-a-Porter, Boden and MyTheresa
Net-a-Porter, Boden and MyTheresa are among the retailers with designated sales sections on their websites all year round. For shoppers, that means the first markdowns do not always wait for the official date; some deals are already appearing before 27 November, and the official Black Friday period is only part of the wider run-up.
Luxury discounts are available at Net-a-Porter, MyTheresa and Selfridges, while Cos and H&M are set to carry site-wide price drops. In practice, that splits the market into two useful routes: retailer pages that can be checked throughout the year, and broader discount events tied to Cyber Week and the official Black Friday window.
Cos and H&M
Cos aligns its discounts with Cyber Week, while high-street brands like Cos and H&M are set to have site-wide price drops. For shoppers, that means the most practical move is to check both the retailer-specific sale sections and the wider November and Cyber Monday promotions, because the lowest price may appear before the official day itself.
The main gap left by the guide is product level detail: it does not single out which categories will see the sharpest reductions. Anyone waiting for a specific item will need to watch the sale sections closely through 27 November 2026 and into 30 November, because the timing is fixed even if the best bargains are not.
